Saturday, October 24, 2009

Charming, isn't it?

Our charms are our best sellers, hands down. Each month they top our charts in sales. Why? They are adorable and they are such great gifts for yourself, grandmother, mom, sister, co-worker, niece, babysitter or best friend. Even a teenager or sorority girl enjoys our charms. You can wear them on a bangle/bracelet, gold or silver chain, leather chain or earrings. Plus we have all our new charms now!! The important part of this is that these are PERFECT gifts for teachers, showers, employees or that Mystery Santa at the office or school.

I am going to go to my pediatrician, general practitioner, dentist, woman doc and optometrist to offer them as gifts for their staff(or family/friends). I have not yet had the chance to make it to their offices, but I will post my success as soon as I do. I made a charm display with the little that I have, and I am super proud of it. I got the board and easel at Wal-mart for less than $12. Pull out the charm page in our catalog and fold the edges. Secure with double-sided tape and Wah la! I can add to it as I please too. I don't feel I need all the charms in order to sell them. The pics from the catalog help sell them too.



I am sure eventually I will need a bigger charm board, but for now this is fine.

Remember, selling charms to offices—especially bosses and supervisor type roles are great because the initial charms make great gifts for anyone. At $29-34 they are a great price point. Plus, who else offers to wrap and deliver all those gifts? I know Neiman's won't.

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